PowerReviews Spreads Consumer Reviews Between E-Commerce Sites

It's a simple law of e-commerce: the more consumer reviews there are on a product, the more sales will result. �"As review numbers go up, conversions go up, and SEO traffic goes up," says �Cathy Halligan, SVP of sales and marketing for PowerReviews (and former CMO of Walmart.com). �PowerReviews powers 23 million reviews across 5,500 sites including Staples.com, Gap.com, ToysRUs.com, and eFaucets, and is adding about 1 million reviews a month. �But all of these reviews are siloed on each individual site. �Today, PowerReviews is making it possible for brand sites to syndicate their reviews to e-commerce sites for the same products through a new product called BrandShare. Consumers often go to brand sites to do research and leave reviews there, but most brand sites don't actually sell their own products. �PowerReviews already has a product catalog across its network of 35 million products. � It will now take any reviews, whether they were written on its software, a competitor's, or a home-grown review system and allow brands to syndicate them to existing PowerReviews customers.

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